Videos are definitely the most successful way of advertising any product or service. Time and time again, the audiovisual format proves to be the premier way people choose to digest and distribute information. It’s how most consumers remember products, as using both sight and hearingmakes concepts stick better to the brain.
While most companies focus their marketing efforts on producing TV Commercials, it’s high time we divert our attention to a resource your company may have yet to tap: the profit potential of video advertisements on social media!
Here are 3 main reasons why your company should make the switch:
Everyone Is On Social Media
Over the last decade, social media has taken the world by storm. Almost anybody has an account on Facebook, Instagram, twitter, and many other online social newtorks, and it’s definitely rare to find someone who hasn’t jumped on the trend. On Facebook alone, a staggering 2 billion profiles are reported to exist on the popular platform. That’s almost 30% of the world’s entire population! Indeed, almost every individual, organization, institution and business curates an online presence.
Due to its widespread use, it’s only logical to believe that your advertisement can get substantially more impressions on an online platform. With the virtually infinite number of likes thrown around everyday and the right marketing strategies, your content is bound to get noticed!
The process is even made easier with the availability of in-house film agencies, that take care of all the hassle that comes with making plotlines, writing scripts, shooting, and video editing. Some even offer services that are specifically catered for social media, but not at the expense of quality. Just type corporate video production singapore in the Google search bar and you’re on the right track.
When you market online, you don’t only reach people in your locality, but you can attract people from the 2 billion active accounts scattered around the world! If you’ve got overseas shipping set in the business, the profitable possibilities are virtually limitless.
The Virality of Relatable Content
With the help of said agencies, you have the potential to create videos that aren’t just share-worthy to some, but is “viral” to the world! Social media is essentially a community of information-sharers, so if your content is super relatable, shocking, or a definite tearjerker, it gets passed around exponentially-fast, and you could have the world at your fingertips in no time, desperate to find out more about your product.
So there you have it, just a few of the reasons why it’s a great idea to advertise with online videos. At the end of the day, almost anything is possible on the internet – you just have to use it to your advantage.